Join Stacey Williams-Ng for an in-depth discussion in this video Who is the protagonist?, part of Storytelling for Designers.
…In the previous movie, I mentioned that novelists and…playwrights will set up a story around a protagonist,…a central character whose point of view drives the narrative.…Even as designer, you can think about having a protagonist in your story.…Even the simplest story can feature a protagonist.…The definition of protagonist is.…The character for whom the events of the story mean the most.…A good story you see is not just a series of actions.…A story is how a series of actions affects someone.…That someone or…something could be a lotta things in the world of design and illustration.…
In this self promotional ad for Hanson Dodge,…Olympian Nick Simmons is featured with a Hanson Dodge business card.…The agency saw an opportunity to sponsor an Olympic athlete with…a temporary tattoo of their company on his arm, and they went for it.…In this ad, the person pictured, Nick Simmons, is arguably not the protagonist.…Hanson Dodge is.…They're the ones who just got more active, according to the headline,…by virtue of their affiliation with this prominent athlete.…
- Connecting with your audience
- Defining the structure (and protagonist) of your story
- Tools of the trade: symbolism, color, icons, typography, and more
- Using personas
- Creating a brief for your story