Make your creative brainstorming sessions more effective and productive with these tips from creativity coach Stefan Mumaw.
- What is brainstorming? Most of us know it as a variation of the creative process wherein a group of people come together to solve a particular problem, and while the practice of group ideation isn't new, it wasn't communicated as a formal creative process until ad legend Alex Osborn detailed the practice in his 1948 book, Your Creative Power. In it, Osborn outlines a multi-person ideation process he called think up, which had four fundamental principles. One, focus on quantity, two, don't criticize, three, encourage deviant thinking, and four, build on one another's ideas.
Osborn went on to call this process brainstorming. In this course, we're gonna build on Osborn's fundamental principles to bring his original concept into our modern day creative environments. We'll look at the purpose of brainstorming, how to setup and run effective brainstorms, and some techniques to use during your idea sessions. So, let's get started.