Join Stacey Williams-Ng for an in-depth discussion in this video Typography, part of Storytelling for Designers.
…And now for the grand finale of graphic design tools, typography.…Few things have the power to persuade and…tell a story better than words themselves and when you can pare the words down to…their very essence and stylize them in a pictoral arrangment, then you have magic.…Words can be thought of as characters in a play.…You have your main characters, your supporting cast and your stage direction.…It's a decent analogy because good typography really begins and…ends with the concept of hierarchy.…At the minimum you must help your reader prioritize the information on the page.…
Typography's a core study in graphic design,…one which warrants a lifetime of study for the serious designer.…Although we're only going to scratch the surface here,…I want to examine some great examples of typography with you and see how some of…the things we're talking about with storytelling can come into play here.…Some of this discussion harkens back to when we discussed the protagonist.…When designing words in a purely typographic layout,…
- Connecting with your audience
- Defining the structure (and protagonist) of your story
- Tools of the trade: symbolism, color, icons, typography, and more
- Using personas
- Creating a brief for your story