- Connecting with your audience
- Defining the structure (and protagonist) of your story
- Tools of the trade: symbolism, color, icons, typography, and more
- Using personas
- Creating a brief for your story
Skill Level Beginner
(marimba chimes) - Welcome to Storytelling for Designers. A course for visual thinkers who want to learn how to bring the art of storytelling into their designs. Whether you're a seasoned art director, or a young graphic designer, I'll bet you've spotted plenty of examples of great designs that succeeded because they drew in the audience with a story. In this course, we'll be talking about how to do that. You'll learn how to use storytelling techniques to engage your viewer and get them emotionally hooked, borrowing from the tricks of other story writing professions.
We'll explore great examples of visual storytelling using examples from traditional graphic design, advertising, illustration, and other related fields such as comics. I'll uncover the basic elements of story discussing the tools that professional writers and filmmakers use to tell a story and then adapt those lessons for visual storytelling. We'll talk about the interplay of words and pictures and try to find perfect balances between them to see which one does the best job at getting the story across to the viewer to create the greatest impact.
This course is for anyone interested in visual storytelling, from high-level art directors, to children's book illustrators, to business people. You don't have to be a writer to be a master storyteller. So forget everything your English teacher told you about writing stories because there are lots of great ways to spin a good yarn. You really can use pictures to tell a thousand words. Let's get started.