- Story is the most powerful…communication vehicle known to man.…When we struggle to understand a concept…or idea, we ask for an example, a story.…It's innate to human communication.…Since the structure of stories is universally understood,…it's possible to use that structure…to inspire ideas from participants in a brainstorm session.…The basic components of any story…are character and plot.…Think of your character as either…the subject of your problem,…or the audience that your solution will serve.…
Plot is broken down into three primary elements:…setup, conflict, and resolution.…This is where your stormers come in.…Have your stormers write the premise…to a story using the character you provide.…The plot is up to them, but it has…to revolve around the problem you are solving.…The natural tendency is to simply reiterate…the problem in terms of setup, conflict, and resolution.…This is a fine start, but using a filter to dive deeper…can introduce a new idea handle for the group.…
For example, let's say you were given the task…
Skill Level Beginner
1. Overview of Brainstorming
Group ideation dynamics1m 46s
2. The 13 Rules of Effective Brainstorming
3. Brainstorming Techniques
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