Join Stacey Williams-Ng for an in-depth discussion in this video Story structure, part of Storytelling for Designers.
…So let's set the record straight on what a story is.…It can be a big story like Charlotte Bronte's Jane Eyre.…Or a small story like a news blurb.…It can be true or it can be fiction.…Stories can be delivered in a variety of ways, too.…You might immediately think of books, movies, plays.…But as we've already seen, stories are all over the place.…As designers our stories will often be told on behalf of our clients.…And more often than not, it will be in visual form with few words.…We might be engaged to tell the story of a product.…
Of the people who'll be affected by the product.…About a company.…Or about services or world events.…More often than not, we'll be telling persuasive stories meant to…drive the viewer to a shared point of view with our storyteller.…In other words, you're probably selling something,…even if it's an idea rather than a product.…I'd like to start you off with a basic structure to build upon.…If we were writing a long format story, such as a play or…a novel, we might use a formula such as a story has a beginning.…
- Connecting with your audience
- Defining the structure (and protagonist) of your story
- Tools of the trade: symbolism, color, icons, typography, and more
- Using personas
- Creating a brief for your story