Join Stacey Williams-Ng for an in-depth discussion in this video Putting it all together, part of Storytelling for Designers.
…Earlier we talked about what constitutes a story, and…the various ways that stories can be told.…Now that you've seen the elements of the narrative in action,…how might you apply that to a design piece.…Let's do an interactive exercise in which I give you an assignment for…an ad campaign, and you use storytelling to come up with three possible solutions.…I'd like you to design a poster to encourage more girls to embrace studies in…science and maths, which are historically male dominated fields.…The target audience is teenage girls, and the poster will…be distributed to high school guidance counselors across the United States.…
The adult guidance counselors themselves should also be considered part of…your audience because persuading them means having them influence your…teenage female target.…Because you're selling this idea, you need to be persuasive.…You need to elicit emotion.…Let's use the lessons of storytelling to do it.…Here are some questions you might start your brainstorming with.…What do we assume girls think about science and math?…
- Connecting with your audience
- Defining the structure (and protagonist) of your story
- Tools of the trade: symbolism, color, icons, typography, and more
- Using personas
- Creating a brief for your story