From the course: Storytelling for Designers

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Putting it all together

Putting it all together

From the course: Storytelling for Designers

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Putting it all together

Earlier we talked about what constitutes a story, and the various ways that stories can be told. Now that you've seen the elements of the narrative in action, how might you apply that to a design piece. Let's do an interactive exercise in which I give you an assignment for an ad campaign, and you use storytelling to come up with three possible solutions. I'd like you to design a poster to encourage more girls to embrace studies in science and maths, which are historically male dominated fields. The target audience is teenage girls, and the poster will be distributed to high school guidance counselors across the United States. The adult guidance counselors themselves should also be considered part of your audience because persuading them means having them influence your teenage female target. Because you're selling this idea, you need to be persuasive. You need to elicit emotion. Let's use the lessons of storytelling to do it. Here are some questions you might start your brainstorming…

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