- There's a film industry term called POV. It stands for Point Of View. It shows what a character is looking at by showing it through the camera. So imagine you are walking with your dog and filming him with a camera. The view would be from your POV. If you tie the camera to the dog's collar, the resulting footage would be from the dog's POV. The world changes when the Point Of View changes, because we see things we never could see from one statics perspective. Ideation can suffer from the same myopic behavior.
When a problem is presented and ideas are forming, they're typically forming from one Point Of View. As that Point Of View begins to exhaust itself, and the ideas start to wane, try changing the POV. For instance, let's say you were generating ideas for an online video about a tennis store. The natural POV is from a neutral third party talking about the tennis store. Maybe one idea is to show the products in use during a live tennis match. But there are only so many ways you can tell a story about a tennis match.
You need to change the perspective. What would that story look like from the perspective of the ball? Or the court? Or the net? What does that match look like from the view of the players? Or the Chair Ump? Or the fans? What if the lines on the court could talk? Or the poles? Or even the rackets. By changing perspective, you open up a new world of possibilities by slightly changing the problem, so your stormers have something new to solve.