- When do the best ideas come within a brainstorm,…at the beginning, or at the end?…Usually, the more time you have…to build on one another's ideas…and talk through the problem, the better the ideas become.…This is because you're all becoming more entrenched…in the world of the problem.…Think of it like a story.…Someone can tell you the synopsis of a movie…in two or three sentences,…and you have an idea what it's about,…but you immerse yourself in that story…when you go to the theater and watch it for yourself.…
You get to know the characters and what drives them.…You bond with the plot and the locations.…In short, you surround yourself with the nuance…of the story.…Ideation can work the same way.…Typically, a brainstorm session starts…with someone reading the problem, and then asking for ideas.…Instead, try this.…Start with an input exercise…before you get to the output exercise of ideation.…Put the participants in the world of the problem.…Focus on the audience or the industry,…and ask for characteristics or descriptions.…
Author
Released
12/18/2014Skill Level Beginner
Duration
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Introduction
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Welcome1m 4s
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1. Overview of Brainstorming
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Group ideation dynamics1m 46s
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2. The 13 Rules of Effective Brainstorming
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No pop quizes1m 45s
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Value time1m 22s
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Input versus output2m 15s
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Bring in the play2m 35s
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Leave the judge at the door2m 15s
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Every team needs a coach2m 13s
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Capture residual ideas1m 19s
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3. Brainstorming Techniques
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Brainstorming techniques1m 49s
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Input exercises1m 54s
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Idea webs1m 48s
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Perspective changes1m 33s
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Small-group breakdowns1m 35s
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Story structures2m 39s
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Conclusion
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Next steps22s
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Video: Input versus output