- The simplest brainstorming technique…is the input/output method.…This method simply asks you…to start your session with an input exercise,…so that you have something to build from…when you start your output exercise.…An input exercise can be anything…that starts to delve into the problem at hand.…For example, most problems that creatives are asked to solve…are intended to change the behavior…of a certain group of people,…like selling a product to a customer…or informing an audience of an available service.…Since the target for that problem is people,…it would make sense to get to know…the behaviors of those people,…in order to understand what needs to change…to solve the problem at hand.…
Your input exercise then could be…breaking down that audience into specific demographics…and listing their behaviors, where they go,…what they do, who they interact with, or what they buy.…Once you've explored that space,…you can use it as a jumping off point for ideas,…by choosing an audience and behavior…and ideating what causes that behavior…
Skill Level Beginner
1. Overview of Brainstorming
Group ideation dynamics1m 46s
2. The 13 Rules of Effective Brainstorming
3. Brainstorming Techniques
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