Join Stefan Mumaw for an in-depth discussion in this video Input exercises, part of Brainstorming Basics.
- The simplest brainstorming technique…is the input/output method.…This method simply asks you…to start your session with an input exercise,…so that you have something to build from…when you start your output exercise.…An input exercise can be anything…that starts to delve into the problem at hand.…For example, most problems that creatives are asked to solve…are intended to change the behavior…of a certain group of people,…like selling a product to a customer…or informing an audience of an available service.…Since the target for that problem is people,…it would make sense to get to know…the behaviors of those people,…in order to understand what needs to change…to solve the problem at hand.…
Your input exercise then could be…breaking down that audience into specific demographics…and listing their behaviors, where they go,…what they do, who they interact with, or what they buy.…Once you've explored that space,…you can use it as a jumping off point for ideas,…by choosing an audience and behavior…and ideating what causes that behavior…
Skill Level Beginner
1. Overview of Brainstorming
Group ideation dynamics1m 46s
2. The 13 Rules of Effective Brainstorming
3. Brainstorming Techniques
- Mark as unwatched
- Mark all as unwatched
Are you sure you want to mark all the videos in this course as unwatched?
This will not affect your course history, your reports, or your certificates of completion for this course.Cancel
Take notes with your new membership!
Type in the entry box, then click Enter to save your note.
1:30Press on any video thumbnail to jump immediately to the timecode shown.
Notes are saved with you account but can also be exported as plain text, MS Word, PDF, Google Doc, or Evernote.