- One of the greatest enemies of effective ideation,…group or otherwise, is routine.…Most of our days are filled with routine,…a set path that we employ…to navigate our work and our lives,…and even though throwing around ideas is usually fun,…waking people up from their routines,…to think alternatively towards a problem,…is a challenge.…You need your participants to be focused and fearless.…You want all of the positive energy of ideation…to be amplified, so your stormers are awake and alive.…
And thanks to neuroscientist, Wolfram Schultz,…we know that there is something out there…that intensifies our emotions by more than 400%.…Surprise.…So, add a little surprise to your brainstorm sessions.…Have something up your sleeve…for every brainstorm session you conduct.…This can be as simple as snacks…or as elaborate as room decor.…You could dress like your audience…or bring tools of your problem's trade…for your participants to interact with.…Whatever you have up your sleeve, keep it to yourself.…
This not only amplifies the positive environment…
Skill Level Beginner
1. Overview of Brainstorming
Group ideation dynamics1m 46s
2. The 13 Rules of Effective Brainstorming
3. Brainstorming Techniques
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