Join Stefan Mumaw for an in-depth discussion in this video Have the right number of "stormers", part of Brainstorming Basics.
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- There's a pervasive thought…in corporate brainstorming circles…that more people in an ideation session…equates to more ideas.…It makes sense logically.…But, it's rarely the case.…As a matter of fact, the opposite often happens.…Still, we see giant brainstorming groups…where 10 to 20 people are pulled…into a massive conference room…and asked to solve a singular problem.…The group dynamic is multiplied when the numbers increase.…People can simply hide because their voice isn't needed.…Why speak up in a room that size?…There's a greater chance for idea judgment…and a better chance for personal judgment.…
So, what benefit does someone have to risking…that type of embarrassment?…Simply put, there's a tipping point…for the number of "stormers"…that should be in a brainstorm session.…While many debate the most effective number…of people on a brainstorming session,…my experience is that five to seven is the optimal number.…This ensures that everyone has a voice…and that every voice is needed.…A wide variety of perspectives is still present,…
Skill Level Beginner
1. Overview of Brainstorming
Group ideation dynamics1m 46s
2. The 13 Rules of Effective Brainstorming
3. Brainstorming Techniques
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