Join Stefan Mumaw for an in-depth discussion in this video Group ideation dynamics, part of Brainstorming Basics.
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- When you generate ideas along, no one…disagrees with you, no one judges the…quality of an idea, or judges the…quality of the idea maker.…But when you bring multiple people together…to generate ideas, the potential for all…of that exists.…The beauty and the beast of brain storming is people.…Everyone has their own individual world view,…their own experiences, perspectives and opinions.…The old saying, "Inside every head is a world,"…is never more true then when those worlds are…asked to solve the same problem together.…
Understanding the dynamics of group…ideation therefore becomes vital in…understanding effective brainstorming strategy.…Humans innately want to agree with one another,…offering conflicting ideas takes purposeful…action, while agreement requires little effort.…For effective brainstorming to happen, it's…imperative that people share different…perspectives and everyone involved should…be open to that dynamic.…But because we want to agree, it takes…thoughtful planning to put people in an…environment where they don't see their…
Skill Level Beginner
1. Overview of Brainstorming
Group ideation dynamics1m 46s
2. The 13 Rules of Effective Brainstorming
3. Brainstorming Techniques
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