- Every brain storm session follows a…similar timeline.…Ideas are flowing well at the start of the…session, but as time progresses the activity…begins to settle, and the energy begins to subside.…It starts to get quiet in the room as the participants…pull out their phones to check email or Facebook,…or start thumbing through the creative…brief again, searching for any kind of…inspiration they can use to spark another idea.…The less people interact, the more uncomfortable…it gets.…This is the stare blankly at each other…phase of every brain storm session.…
The good news is that it plays out this way…every time, which means you can prepare for it…by bringing a few game changers with you.…The reason there's that lull in the activity…is that the participants have been thinking…in a linear fashion, building upon the ideas…that have been offered, like constructing…a skyscraper.…When they've reached the top of that structure,…you have two choices.…End the session with only that building, or…go back to the street and build something else.…
Author
Released
12/18/2014Skill Level Beginner
Duration
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Introduction
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Welcome1m 4s
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1. Overview of Brainstorming
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Group ideation dynamics1m 46s
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2. The 13 Rules of Effective Brainstorming
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No pop quizes1m 45s
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Value time1m 22s
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Input versus output2m 15s
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Bring in the play2m 35s
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Leave the judge at the door2m 15s
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Every team needs a coach2m 13s
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Capture residual ideas1m 19s
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3. Brainstorming Techniques
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Brainstorming techniques1m 49s
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Input exercises1m 54s
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Idea webs1m 48s
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Perspective changes1m 33s
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Small-group breakdowns1m 35s
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Story structures2m 39s
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Conclusion
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Next steps22s
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Video: Every team needs a coach