- Human beings naturally surround themselves with people…who think like they do.…Think of your own circle of friends.…Most of them share similar worldviews, perspectives,…or you have some shared experiences.…That's why it's so tempting…to fill your five- to seven-person brainstorm…with people who think like you.…There's less risk of judgement, less risk of disagreement,…more affirmation, but it's imperative…that you stave off this temptation…because your brainstorm session will be more successful…if you fill out your stormer roster…with people who think differently than you do.…
Participant selection is one of the most crucial parts…to a brainstorming strategy.…It's normal to think that more people…from the creative department participating…in your brainstorm will yield more ideas,…but the truth is, everyone has a unique perspective…and their own life experiences.…So, bring in people from different departments…in your organization,…even bring people in from outside your company.…The further away these perspectives and experiences are…
Author
Released
12/18/2014Skill Level Beginner
Duration
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Introduction
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Welcome1m 4s
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1. Overview of Brainstorming
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Group ideation dynamics1m 46s
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2. The 13 Rules of Effective Brainstorming
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No pop quizes1m 45s
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Value time1m 22s
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Input versus output2m 15s
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Bring in the play2m 35s
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Leave the judge at the door2m 15s
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Every team needs a coach2m 13s
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Capture residual ideas1m 19s
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3. Brainstorming Techniques
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Brainstorming techniques1m 49s
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Input exercises1m 54s
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Idea webs1m 48s
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Perspective changes1m 33s
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Small-group breakdowns1m 35s
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Story structures2m 39s
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Conclusion
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Next steps22s
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Video: Don't fill the room with the same person