Don't fill the room with the same person

- Human beings naturally surround themselves with people…who think like they do.…Think of your own circle of friends.…Most of them share similar worldviews, perspectives,…or you have some shared experiences.…That's why it's so tempting…to fill your five- to seven-person brainstorm…with people who think like you.…There's less risk of judgement, less risk of disagreement,…more affirmation, but it's imperative…that you stave off this temptation…because your brainstorm session will be more successful…if you fill out your stormer roster…with people who think differently than you do.…

Participant selection is one of the most crucial parts…to a brainstorming strategy.…It's normal to think that more people…from the creative department participating…in your brainstorm will yield more ideas,…but the truth is, everyone has a unique perspective…and their own life experiences.…So, bring in people from different departments…in your organization,…even bring people in from outside your company.…The further away these perspectives and experiences are…