Join Stacey Williams-Ng for an in-depth discussion in this video Do it with style, part of Storytelling for Designers.
…We often talk about style in reference to a person's individual fashion sense,…or to an artist's method of self expression.…But to be a succesful designer, you have to maintain a sophisticated knowledge of…visual styles, and that requires some history lessons.…When we talk about design style in it's purest sense, it refers to a look and…feel that was established in a time and…place where it was honestly meant to be the best possible design style available.…Style shouldn't be confused with a trend or…a fad but rather an overall mode that was adopted by a place and time.…So for example, think of Art Deco,…the designs that came out of post World War One Europe had a look about them…that captured the contemporary fascination with glamour, wealth, and the machine age.…
Or how about the psychedelic colors and tight faces of late 1960s California,…when San Francisco was overtaken by hippie counter culture in the summer of love.…Design styles like these appear over and over in today's design language, and…they're meant to purposely evoke the feeling of those time periods and places.…
- Connecting with your audience
- Defining the structure (and protagonist) of your story
- Tools of the trade: symbolism, color, icons, typography, and more
- Using personas
- Creating a brief for your story