Designing a website: Action and closing

- As we prototype design elements,…and match them to the identity of the team…and the soul of the league,…we landed on something we felt would accomplish…both the client's needs of an informational site,…and our internal goals of educating…and exciting the fan base.…The design mirrors the visual character of the brand.…It feels patriotic, fresh and new.…The game information was front and center,…showcasing how they did in the last game,…and letting fans know when the next game will take place.…It even highlighted their community involvement,…all from the homepage.…

We shot a variety of video vignettes…to use as website and social content.…Some telling an overview story of the league.…Some telling specific and awe-inspiring stories…of something that happened either in the ABA of old,…or just the other night.…We used old and new footage, and gave it a new face.…In the end, the five-step creative process…allowed us to ensure we were solving the right problem,…and giving us the best chance to produce something of value…