Join Stefan Mumaw for an in-depth discussion in this video Creative Exercise #5: Pirate Kids Meal, part of Creativity Bootcamp.
- Last exercise, one more. You guys ready? Of course you are, you're nothing else. This exercise is called Pirate Kids Meal. Kids Meal has become a staple of fast-food chains worldwide. A miniaturized meal for children is accompanied by a cheap, useless toy. What could be better? In 1979, the first packaged Kids Meal was offered and parents have been stepping on the equivalent of plastic ninja stars ever since. But what if we moved that date back a few 100 years? Your last Creative Boot Camp exercise will invite you to find out. Get with your partner. Together, write down as many toys as you can conjure up for the Kids Meal of a neglected time in fast food history, the reign of pirates.
Just because you pillage and plunder doesn't mean you don't yearn for a pre-packaged meal for pirate children. If Kids Meals were around for pirates, list what would or could be in those boxes as prizes. I'm even going to give you three minutes to do it. This exercise should feel really familiar to you. So, three minutes, one list, Kids Meals toys for pirates. You ready? Go! (indistinct talking) Keep going.
Take big ideas, break them down. Say absurdly things. Keep going. Time! Okay, you know what I'm going to ask you to do. Count them up, write the number at the top.
Okay? What'd you guys have? - 30. - 30. - 35. - 35. - 22. - 22. - 29. - 29, interesting. Here's what I want you to do. I want you to look at this list, and I want you to look at the list from the Wild Westios. I want you to look at the lists side-by-side. We're going to have a little bit of a subjective gagement here. I want you to look at both lists, and I want you to tell me by raising your hands, how many of you would think, or would say, that your Pirate Toy ideas are more creative than your Wild Westios ideas.
Okay, that's everybody. How many generated more ideas this time than the first time? Congratulations, you're more creative than you walked in. (chuckling) Boom. Thank you for coming to Creative Boot Camp. I appreciate you guys giving me some time and having some fun today. You guys at home, be more creative. Bye. (applause)
Interested in learning more about the creative process? Check out Stefan's other courses on lynda.com.