Join Stefan Mumaw for an in-depth discussion in this video Capture residual ideas, part of Brainstorming Basics.
- As anyone who generates ideas for a living can attest,…the creative mind doesn't keep work hours.…The subconscious just keeps churning out possibilities.…That's its job, to keep putting something of value…in the on deck circle of the conscious mind.…Which means that there's a good chance…that the best idea to come out of a brainstorm session…won't actually come out of the brainstorm session at all.…It'll come hours, even days later.…And these ideas have a tendency to be more fully formed,…as the participants had more time…to work through the nuances.…
As stormers are processing everything…that happened in the brainstorm,…it's a good practice to build in a mechanism…for capturing residual ideas.…It starts by letting your stormers know…that you're looking for residual ideas.…Otherwise, those ideas will come…to the surface and disappear.…But if they know you want ideas…that appear after the brainstorm,…they're more likely to record them in some way.…Next, communicate how long they have…to generate residual ideas…
Skill Level Beginner
1. Overview of Brainstorming
Group ideation dynamics1m 46s
2. The 13 Rules of Effective Brainstorming
3. Brainstorming Techniques
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