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Skill Level Appropriate for all
Jessica Hirsche: What so freeing about lettering and type is that if you understand the elements that compose lettering and type, the world is your oyster. (music playing) Erik Marinovich: Within letterforms, there is so much room for exploration that it never gets old. (music playing) Jessica Hirsche: I knew that these were going to be type-driven covers or lettering-driven covers, so we almost always started with the lettering first and the ornamentation second. (music playing) Erik Marinovich: While I was working on this project, I had just left a pen out overnight on my desk.
It was completely dried out, and then when I started to go to town, I realized, oh my God, I am totally on to something. So it's one of those mishaps that ended up making it into the final cut. Jessica Hirsche: You could learn from everywhere. You can learn from sign-painting, you could learn from terrible design, you could learn from amazing design; but unless you are really looking, you can't learn. (music playing) Erik Marinovich: For each problem, I look it as just finding a new way to draw a letterform that I have probably drawn a thousand times, and to me that's what keeps me going.