Join Craig Smallish for an in-depth discussion in this video The competition, part of Designing a Print Ad.
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…Depending on the information source, the average consumer's bombarded…by thousands of unsolicited images and messages per day.…In fact, studies often cite that the average person sees…somewhere between 3,000 and 20,000 media impressions in an average day.…Now, when they refer to media…impressions, they're talking about virtually everything that's…within view of an average person throughout the course of their daily life.…So naturally, that includes everything from labels on packaged goods,…broadcast and internet graphics, and even the tags on your clothing.…
Come to think of it, even those logos on your shoes count for a media impression.…In fact, the first time I read…that research information I instantly became more aware…of all the messages out there that were trying to speak to me in some way.…But the reality is without consciously looking…for these many thousands of design impressions,…we all tend to go about our daily lives simply ignoring all but a few.…And that's the challenge for the designer.…
- Establishing the campaign message
- Developing your first ad concepts
- Creating thumbnail sketches
- Choosing the best media to convey your message
- Managing contrast in a composition
- Refining ad layouts
- Preparing a print ad presentation for clients
Skill Level Beginner
Developing Ideas and Design Conceptswith Craig Smallish1h 39m Appropriate for all
Foundations of Layout and Compositionwith Sean Adams1h 35m Beginner
1. The Power of a Well-Composed Ad Design
2. Establishing the Foundation: The Client Brief
What's the message?2m 53s
3. Great Ad Designs Begin with Great Concepts
4. Creating Thumbnail Layouts
5. The Best Choice of Media to Communicate the Message
6. Putting It All Together
7. Refining the Layout
8. Developing the Final Comp
9. The Pitch/Client Presentation
Presenting to the client4m 6s
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