Join Sean Adams for an in-depth discussion in this video Writing and placing copy, part of Layout and Composition: Marketing Collateral.
…Designers are often accused of not reading.…This isn't due to our preference fo visual imagery.…Quite often the reality is that a designer is given copy…and doesn't bother to read it and make sure it works.…We've all seen a brochure that at first…glance looks good, but is impossible to navigate.…A designer's job is to create an item that communicates effectively.…Making something pretty with copy that is confusing…is kind of like putting lipstick on a pig.…
In defense of writers, the converse is true also.…I've seen the most beautiful text poured…into heartless rigid layouts, effectively killing it.…A client may have copy already prepared and give me the text to use.…There may not be any text written, so either the…client or I will need to work with a copy writer.…And sometimes, the client will ask me for a word count.…This happens when I design a project using dummy or Greek copy as placeholder text.…Once I know how much copy will fit in my…layout, I can tell the client how many words fit.…
You can find this by copying and pasting your dummy…
- Deciding on the media for your message
- Defining your target audience
- Setting the budget
- Writing and placing copy
- Choosing paper and printing
- Formatting a brochure
- Designing letterhead, business cards, and envelopes
- Creating posters and media kits
- Designing specialty items like holiday cards
Skill Level Beginner
Designing with Grids in InDesignwith Nigel French2h 12m Intermediate
Graphic Design Foundations: Typographywith Ina Saltz2h 23m Beginner
1. Preparing to Design: Essential First Steps
2. Preparing to Design: Developing the Content
4. Stationery Systems
6. Folders and Media Kits
7. Promotional Pieces
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