Join Craig Smallish for an in-depth discussion in this video What's most important? Guidelines for composition, part of Designing a Print Ad.
…With the concepts roughed out in thumbnail sketch form, I'm almost…ready to begin refining my layouts for the Landon Hotel project.…But, before I jump in let's consider some guidelines which will…help to build stronger compositions as I work toward refining the ads.…These are guidelines that are really worth keeping in…mind as we work toward refining any design project.…Now one of the first things we'll need to…do, is determine the hierarchy of our ad content.…In other words, when we look at all of the elements that we're planning on putting…into our ad, we need to think about which of those things are the most important.…
Then we need to consider what things are the second…and third most important and so on down the line.…So, when we think about all of the parts that…are going to make up our ad, those things like photo…or illustration, the headline, the body text, a logo, product shot,…contact information or anything else the ad might need to include.…We'll need to think about the level…of importance for every one of those components.…
- Establishing the campaign message
- Developing your first ad concepts
- Creating thumbnail sketches
- Choosing the best media to convey your message
- Managing contrast in a composition
- Refining ad layouts
- Preparing a print ad presentation for clients
Skill Level Beginner
1. The Power of a Well-Composed Ad Design
2. Establishing the Foundation: The Client Brief
What's the message?2m 53s
3. Great Ad Designs Begin with Great Concepts
4. Creating Thumbnail Layouts
5. The Best Choice of Media to Communicate the Message
6. Putting It All Together
7. Refining the Layout
8. Developing the Final Comp
9. The Pitch/Client Presentation
Presenting to the client4m 6s
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