Join Craig Smallish for an in-depth discussion in this video What's the demographic, and where will the ad run?, part of Designing a Print Ad.
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…Throughout the development process, it's important to remember…that we aren't designing ads for ourselves, we're…designing them for the type of person who…might generally be interested in our clients products.…Those are the folks that make up the demographic target.…Whenever we're working on a print ad design, it'll be…absolutely essential that we know who those demographic targets are.…Once the demographic target has been identified, it will…not only impact the creative direction of our ad design,…but it will also determine when and where the…ad will ultimately appear, giving the ad its best exposure.…
So where do we find the demographic information?…Well, in most cases, if your client has an established business, they'll be…one of the best resources for identifying the markets you'll want to reach.…This information is absolutely key and it must be included in any creative brief.…Knowledge of those groups will greatly impact the decision…making process and the development of our print ads.…The demographic group for our case study, The Landon Hotel,…
- Establishing the campaign message
- Developing your first ad concepts
- Creating thumbnail sketches
- Choosing the best media to convey your message
- Managing contrast in a composition
- Refining ad layouts
- Preparing a print ad presentation for clients
Skill Level Beginner
Developing Ideas and Design Conceptswith Craig Smallish1h 39m Appropriate for all
Foundations of Layout and Compositionwith Sean Adams1h 35m Beginner
1. The Power of a Well-Composed Ad Design
2. Establishing the Foundation: The Client Brief
What's the message?2m 53s
3. Great Ad Designs Begin with Great Concepts
4. Creating Thumbnail Layouts
5. The Best Choice of Media to Communicate the Message
6. Putting It All Together
7. Refining the Layout
8. Developing the Final Comp
9. The Pitch/Client Presentation
Presenting to the client4m 6s
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