Join Craig Smallish for an in-depth discussion in this video What are thumbnail sketches?, part of Designing a Print Ad.
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…What are thumbnail sketches?…Quite simply they're quick drawings of an idea.…While they're called thumbnail sketches it doesn't necessarily mean they have to…be the size of a thumbnail or even small for that matter.…More accurately the term thumbnail describes…a quick sketch whose sole purpose…is roughing out an idea of what the final design might look like.…Might look like is the key here as a thumbnail sketch also…serves as a chance to experiment or create a prototype of an idea.…
It costs very little in terms of time or money.…When you create a thumbnail sketch your idea becomes tangible for…the first time as an image capable of communicating your idea.…The materials you use to create a thumbnail sketch and…how you go about creating it is entirely up to you.…Virtually every creative I know does their thumbnail sketches a little bit different.…Some use pen.…Some use pencil.…Some sketch on paper.…Others I know rough out their thumbnails on tablets.…
The best way to produce a thumbnail is the…way that you feel the most comfortable doing it.…
- Establishing the campaign message
- Developing your first ad concepts
- Creating thumbnail sketches
- Choosing the best media to convey your message
- Managing contrast in a composition
- Refining ad layouts
- Preparing a print ad presentation for clients
Skill Level Beginner
Developing Ideas and Design Conceptswith Craig Smallish1h 39m Appropriate for all
Foundations of Layout and Compositionwith Sean Adams1h 35m Beginner
1. The Power of a Well-Composed Ad Design
2. Establishing the Foundation: The Client Brief
What's the message?2m 53s
3. Great Ad Designs Begin with Great Concepts
4. Creating Thumbnail Layouts
5. The Best Choice of Media to Communicate the Message
6. Putting It All Together
7. Refining the Layout
8. Developing the Final Comp
9. The Pitch/Client Presentation
Presenting to the client4m 6s
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