Join Sean Adams for an in-depth discussion in this video What makes a good poster?, part of Foundations of Layout and Composition: Marketing Collateral.
…I've heard many answers to the question, what makes a good poster.…Some say it's presence, others say it's a bold simple graphic.…In some ways that's like saying there are only…a couple of ways to write a good book.…In fact, there are a multiple amount of ways to design a beautiful poster.…The most important issue however is that it…have impact and get the attention it deserves.…Let's agree on this premise.…Good posters are memorable, strong, and stand out in a cluttered environment.…
Bad posters are forgettable, bland, and are lost in the environment.…Creating something memorable is tied to creating emotional resonance.…Our memory is stronger when it is connected to emotions.…Think about the moments in life you recall easily.…Thanksgiving at your grandparent's house.…The day your dad tried to teach you to drive.…That awkward first kiss after the prom.…All of these are linked to emotion.…If I want the viewer to remember something,…I better make sure the content has some power.…
If the content is rows of text and…
- Deciding on the media for your message
- Defining your target audience
- Setting the budget
- Writing and placing copy
- Choosing paper and printing
- Formatting a brochure
- Designing letterhead, business cards, and envelopes
- Creating posters and media kits
- Designing specialty items like holiday cards
Skill Level Beginner
Foundations of Layout and Compositionwith Sean Adams1h 35m Beginner
Designing with Grids in InDesignwith Nigel French2h 12m Intermediate
1. Preparing to Design: Essential First Steps
2. Preparing to Design: Developing the Content
4. Stationery Systems
6. Folders and Media Kits
7. Promotional Pieces
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