Join Craig Smallish for an in-depth discussion in this video What is a final comp?, part of Designing a Print Ad.
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…A final Comp, or comprehensive, is the final prototype that's…produced before you move on to completing the actual ad.…There are two reasons to produce a Final Comp.…The first is as a visual tool for communicating our idea.…And the second is as an instructional resource.…As a tool for communication, the final comp functions to convey our idea…to the client, before we actually commit to producing a publication ready design.…The cost of producing final comps, far…less than that of actually producing finished art.…
As an instructional resource, the Final Comps functions as a…blue print for the production of the actual publication ready design.…Once its approved the comp and supporting materials will function…as visual reference during the production of the final art.…The comp will help with the art direction for…either the photographer, or illustrator who will produce the images…for the ad, and that will also assist the…designers and production artist who will later construct the files.…Now, there are two factors that we consider when we produce a final comp.…
- Establishing the campaign message
- Developing your first ad concepts
- Creating thumbnail sketches
- Choosing the best media to convey your message
- Managing contrast in a composition
- Refining ad layouts
- Preparing a print ad presentation for clients
Skill Level Beginner
Developing Ideas and Design Conceptswith Craig Smallish1h 39m Appropriate for all
Foundations of Layout and Compositionwith Sean Adams1h 35m Beginner
1. The Power of a Well-Composed Ad Design
2. Establishing the Foundation: The Client Brief
What's the message?2m 53s
3. Great Ad Designs Begin with Great Concepts
4. Creating Thumbnail Layouts
5. The Best Choice of Media to Communicate the Message
6. Putting It All Together
7. Refining the Layout
8. Developing the Final Comp
9. The Pitch/Client Presentation
Presenting to the client4m 6s
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