Join Craig Smallish for an in-depth discussion in this video What captures attention?, part of Designing a Print Ad.
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…For any print ad to be effective, it must attract the viewer's attention.…So, that naturally begs the question, what captures attention?…Honestly, that's pretty difficult to determine…because how subjective the answer can be.…Quite simply, different types of people are attracted to different things.…Yeah, there are gimmicks like using images with shock value, simply to get attention.…The problem is when designers use ploys to get views, it…can distort the appeal and the ad message can be lost.…
Gimmicks can also tend to become cliché.…So, how can designers figure out what…attracts attention in a legitimate and effective way?…Well, a good place to start is with yourself…by identifying what types of ads you respond to.…A practice I find very useful is to keep a watchful eye…when I'm looking through a magazine or at virtually any type of design.…In the case of a magazine ad, I'll often dissect the composition and…visuals to figure out what was it exactly that pulled me into the page.…Putting that practice to the test, let's take…
- Establishing the campaign message
- Developing your first ad concepts
- Creating thumbnail sketches
- Choosing the best media to convey your message
- Managing contrast in a composition
- Refining ad layouts
- Preparing a print ad presentation for clients
Skill Level Beginner
Developing Ideas and Design Conceptswith Craig Smallish1h 39m Appropriate for all
Foundations of Layout and Compositionwith Sean Adams1h 35m Beginner
1. The Power of a Well-Composed Ad Design
2. Establishing the Foundation: The Client Brief
What's the message?2m 53s
3. Great Ad Designs Begin with Great Concepts
4. Creating Thumbnail Layouts
5. The Best Choice of Media to Communicate the Message
6. Putting It All Together
7. Refining the Layout
8. Developing the Final Comp
9. The Pitch/Client Presentation
Presenting to the client4m 6s
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