Join Sean Adams for an in-depth discussion in this video Typography, part of Layout and Composition: Marketing Collateral.
…I'm a type nerd.…I admit it.…I love getting lost in the counter of a Baskerville lower case G.…Or finding the perfect cut of Sorbonne.…Typography on a poster is one of my favorite challenges.…Since there's limited text, and what is there might be quite large,…this gives me the perfect opportunity to fixate on the letter forms.…The most common mistake that I see when…a designer applies typography to a poster is scale.…He or she will work on the computer and look on the screen.…
It looks good there, so what's the problem?…The issue is reality.…The screen simulates typography at a small scale.…It seems tiny, so you make it bigger.…But when the poster is printed at actual size, the type is enormous and horsey.…Yes, it's a poster, and yes, some of the copy needs to be seen from a distance.…But not every piece of information needs to be huge.…It's okay to work with the size that assumes that people…use their legs and walk closer to a poster to read it.…I find it best to print the poster out,…even if it's tiled together in black and white.…
- Deciding on the media for your message
- Defining your target audience
- Setting the budget
- Writing and placing copy
- Choosing paper and printing
- Formatting a brochure
- Designing letterhead, business cards, and envelopes
- Creating posters and media kits
- Designing specialty items like holiday cards
Skill Level Beginner
Designing with Grids in InDesignwith Nigel French2h 12m Intermediate
Graphic Design Foundations: Typographywith Ina Saltz2h 23m Beginner
1. Preparing to Design: Essential First Steps
2. Preparing to Design: Developing the Content
4. Stationery Systems
6. Folders and Media Kits
7. Promotional Pieces
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