Join Sean Adams for an in-depth discussion in this video Types of folders, part of Foundations of Layout and Composition: Marketing Collateral.
…Once you've designed the stationery system, brochure, booklet, and…marketing materials, you'll need a house to hold them all.…There will be times when an entire suite of materials…needs to be sent to a potential customer, advertiser, or client.…You could of course, just throw everything into a large envelope,…slap a mailing label on it and hope it arrives undamaged.…But a better solution is a pocket folder, or as some people call it, a media kit.…
A media kit may seem daunting and more ambitious than…you need, but it's just a term that sounds official.…It's really just a collection of materials put into a folder.…If you've taken the effort to design a suite of cohesive…materials, it's a good idea to design the folder as well.…A typical pocket folder is nine inches by 12 inches.…And has two flaps on the inside.…There are templates that exist for…digital printing, and pre-made folders without printing.…
Or you can create your own custom folder.…Add a spine to allow for more materials, slots for a business card, or unique form.…
- Deciding on the media for your message
- Defining your target audience
- Setting the budget
- Writing and placing copy
- Choosing paper and printing
- Formatting a brochure
- Designing letterhead, business cards, and envelopes
- Creating posters and media kits
- Designing specialty items like holiday cards
Skill Level Beginner
Foundations of Layout and Compositionwith Sean Adams1h 35m Beginner
Designing with Grids in InDesignwith Nigel French2h 12m Intermediate
1. Preparing to Design: Essential First Steps
2. Preparing to Design: Developing the Content
4. Stationery Systems
6. Folders and Media Kits
7. Promotional Pieces
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