Thinking outside the page

…The main reason we create thumbnail drawings…is to explore and experiment with limitless possibilities.…With that in mind, as we look for the best solutions…for our designs, it's really important that we don't inhibit ourselves.…Now, that may sound strange.…But oftentimes, a designer can put self-imposed limitations on a project.…In other words, presume it should look a certain way or…be constrained by certain parameters which, in reality, might not even exist.…For instance, I've been designing a full page print ad for the Landon Hotel.…

And I've come up with several concept ideas that…I think could make for pretty good print ads.…One of the concepts is based on room service and the…fact that the Landon brings the taste of the city to you.…The way I envisioned the concept was to have…an image of a waiter's hands presenting a large…covered dish right to the reader, very similar to…the chafing dishes they typically bring for hotel room service.…As I began working at my thumbnail sketches to…look at ways we might communicate this concept, I…