Join Craig Smallish for an in-depth discussion in this video Thinking outside the page, part of Designing a Print Ad.
…The main reason we create thumbnail drawings…is to explore and experiment with limitless possibilities.…With that in mind, as we look for the best solutions…for our designs, it's really important that we don't inhibit ourselves.…Now, that may sound strange.…But oftentimes, a designer can put self-imposed limitations on a project.…In other words, presume it should look a certain way or…be constrained by certain parameters which, in reality, might not even exist.…For instance, I've been designing a full page print ad for the Landon Hotel.…
And I've come up with several concept ideas that…I think could make for pretty good print ads.…One of the concepts is based on room service and the…fact that the Landon brings the taste of the city to you.…The way I envisioned the concept was to have…an image of a waiter's hands presenting a large…covered dish right to the reader, very similar to…the chafing dishes they typically bring for hotel room service.…As I began working at my thumbnail sketches to…look at ways we might communicate this concept, I…
Author
Released
5/27/2014- Establishing the campaign message
- Developing your first ad concepts
- Creating thumbnail sketches
- Choosing the best media to convey your message
- Managing contrast in a composition
- Refining ad layouts
- Preparing a print ad presentation for clients
Skill Level Beginner
Duration
Views
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Introduction
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Welcome1m 18s
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Course case study1m 40s
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1. The Power of a Well-Composed Ad Design
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The competition3m 14s
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What captures attention?3m 45s
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2. Establishing the Foundation: The Client Brief
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What's the message?2m 53s
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3. Great Ad Designs Begin with Great Concepts
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Concept two: "Room Service"1m 11s
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Concept three: "Reflections"1m 13s
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Ad copy and content2m 55s
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4. Creating Thumbnail Layouts
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What are thumbnail sketches?3m 14s
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Thinking outside the page2m 27s
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Challenge: Thumbnail sketch1m 42s
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Solution: Thumbnail sketch1m 52s
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5. The Best Choice of Media to Communicate the Message
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The designer's palette2m 25s
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Typography4m 11s
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Design trends2m 3s
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6. Putting It All Together
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Resources and references3m 19s
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Challenge: Reference photo2m 59s
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Solution: Reference photo2m 31s
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7. Refining the Layout
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Location is everything4m 6s
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Refining the ad layouts3m 48s
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8. Developing the Final Comp
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What is a final comp?5m 2s
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Preparing the presentation3m 53s
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9. The Pitch/Client Presentation
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Presenting to the client4m 6s
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Video: Thinking outside the page