Join Craig Smallish for an in-depth discussion in this video Thinking outside the page, part of Designing a Print Ad.
- View Offline
- Exercise Files
…The main reason we create thumbnail drawings…is to explore and experiment with limitless possibilities.…With that in mind, as we look for the best solutions…for our designs, it's really important that we don't inhibit ourselves.…Now, that may sound strange.…But oftentimes, a designer can put self-imposed limitations on a project.…In other words, presume it should look a certain way or…be constrained by certain parameters which, in reality, might not even exist.…For instance, I've been designing a full page print ad for the Landon Hotel.…
And I've come up with several concept ideas that…I think could make for pretty good print ads.…One of the concepts is based on room service and the…fact that the Landon brings the taste of the city to you.…The way I envisioned the concept was to have…an image of a waiter's hands presenting a large…covered dish right to the reader, very similar to…the chafing dishes they typically bring for hotel room service.…As I began working at my thumbnail sketches to…look at ways we might communicate this concept, I…
- Establishing the campaign message
- Developing your first ad concepts
- Creating thumbnail sketches
- Choosing the best media to convey your message
- Managing contrast in a composition
- Refining ad layouts
- Preparing a print ad presentation for clients
Skill Level Beginner
Developing Ideas and Design Conceptswith Craig Smallish1h 39m Appropriate for all
Foundations of Layout and Compositionwith Sean Adams1h 35m Beginner
1. The Power of a Well-Composed Ad Design
2. Establishing the Foundation: The Client Brief
What's the message?2m 53s
3. Great Ad Designs Begin with Great Concepts
4. Creating Thumbnail Layouts
5. The Best Choice of Media to Communicate the Message
6. Putting It All Together
7. Refining the Layout
8. Developing the Final Comp
9. The Pitch/Client Presentation
Presenting to the client4m 6s
- Mark as unwatched
- Mark all as unwatched
Are you sure you want to mark all the videos in this course as unwatched?
This will not affect your course history, your reports, or your certificates of completion for this course.Cancel
Take notes with your new membership!
Type in the entry box, then click Enter to save your note.
1:30Press on any video thumbnail to jump immediately to the timecode shown.
Notes are saved with you account but can also be exported as plain text, MS Word, PDF, Google Doc, or Evernote.