Join Sean Adams for an in-depth discussion in this video Specialty business cards, part of Foundations of Layout and Composition: Marketing Collateral.
…A business card at its core is a device to impart information.…It exists to represent you or your client, and hopefully your creativity.…Even staid law and accounting firms now…understand the importance of a unique business card.…A specialty business card is one that takes advantage…of finishes and techniques beyond a standard one sided card.…It's like the Cadillac compared to a Chevy.…There are several techniques that can be used to…create specialty effects such as, foils, die cutting, engraving, letterpress.…
Printing on both sides of the card, oversized cards, and folded cards.…One of these can add that extra zing on a card.…Using all of them together, however, is not a particularly good idea.…This can be a little too much frosting on the cake.…A foil is just what it sounds like.…A piece of metallic clear or colored material…that is stamped onto the the business card.…This can create a true metallic color that printing alone cannot.…Or high gloss that can't be achieved with standard varnishes.…
Die cutting can be applied to the overall shape of the card to create a unique form.…
- Deciding on the media for your message
- Defining your target audience
- Setting the budget
- Writing and placing copy
- Choosing paper and printing
- Formatting a brochure
- Designing letterhead, business cards, and envelopes
- Creating posters and media kits
- Designing specialty items like holiday cards
Skill Level Beginner
Foundations of Layout and Compositionwith Sean Adams1h 35m Beginner
Designing with Grids in InDesignwith Nigel French2h 12m Intermediate
1. Preparing to Design: Essential First Steps
2. Preparing to Design: Developing the Content
4. Stationery Systems
6. Folders and Media Kits
7. Promotional Pieces
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