Join Sean Adams for an in-depth discussion in this video Specialized envelopes and boxes, part of Foundations of Layout and Composition: Marketing Collateral.
…Often, I'll find I'll fall back on the expected, and it's my first thought.…And, unfortunately, clients will do the same.…Because this is what they know.…But it's our job as designers to push…those limits, and do something unexpected and exciting.…A folder is a great way to collect a suite of materials.…But it is not the only way.…Rather than thinking I need to make a folder to hold all my…items, spread out the contents and allow yourself the freedom to use anything.…
The only requirements will be how it is…produced, or how it is mailed and delivered.…Don't get stuck on this quite yet though.…Where there is a will, there is a way.…If the contents are dimensional, consider using a box.…Then, look at different types of boxes.…There are multiple companies that sell hundreds of sizes and dimensions.…Or, a printer can work with you to create something more custom.…If the materials are mostly flat, and don't require a large amount of capacity.…
Does a unique envelope work best?…Of course, there are different sizes and colors, but consider other materials.…
- Deciding on the media for your message
- Defining your target audience
- Setting the budget
- Writing and placing copy
- Choosing paper and printing
- Formatting a brochure
- Designing letterhead, business cards, and envelopes
- Creating posters and media kits
- Designing specialty items like holiday cards
Skill Level Beginner
Foundations of Layout and Compositionwith Sean Adams1h 35m Beginner
Designing with Grids in InDesignwith Nigel French2h 12m Intermediate
1. Preparing to Design: Essential First Steps
2. Preparing to Design: Developing the Content
4. Stationery Systems
6. Folders and Media Kits
7. Promotional Pieces
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