Join Sean Adams for an in-depth discussion in this video Solution: Designing a stationery system, part of Layout and Composition: Marketing Collateral.
…Now, here's my solution to this challenge.…For the letterhead, I began by setting up a document in InDesign with ten pages.…This is my canvas and forces me to do at least ten variations.…If I decide to do a double-sided version, I'll use two…pages, one to represent the front and one to represent the back.…First, I place my art, the EPS file.…And then I place my information copy.…
I like to add the fake letter, so that I know what…the letter is going to look like when it's actually in use.…And of course, the mark that points out where a fold might actually happen.…Now when I put this together, I can look at it and…say, well this is incredibly dull, why would I do something like this?…This is the first step and it's, it's probably the most conservative solution.…Now I'll jump ahead to my solution and explain how I got there.…In the end I decided that I would create…a system that was a little bit more asymmetrical.…I moved the logo up to the upper right hand corner.…
I kept the letter in the right space, and there's a little…
- Deciding on the media for your message
- Defining your target audience
- Setting the budget
- Writing and placing copy
- Choosing paper and printing
- Formatting a brochure
- Designing letterhead, business cards, and envelopes
- Creating posters and media kits
- Designing specialty items like holiday cards
Skill Level Beginner
Designing with Grids in InDesignwith Nigel French2h 12m Intermediate
Graphic Design Foundations: Typographywith Ina Saltz2h 23m Beginner
1. Preparing to Design: Essential First Steps
2. Preparing to Design: Developing the Content
4. Stationery Systems
6. Folders and Media Kits
7. Promotional Pieces
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