Join Sean Adams for an in-depth discussion in this video Solution: Designing a stationery system, part of Foundations of Layout and Composition: Marketing Collateral.
…Now, here's my solution to this challenge.…For the letterhead, I began by setting up a document in InDesign with ten pages.…This is my canvas and forces me to do at least ten variations.…If I decide to do a double-sided version, I'll use two…pages, one to represent the front and one to represent the back.…First, I place my art, the EPS file.…And then I place my information copy.…
I like to add the fake letter, so that I know what…the letter is going to look like when it's actually in use.…And of course, the mark that points out where a fold might actually happen.…Now when I put this together, I can look at it and…say, well this is incredibly dull, why would I do something like this?…This is the first step and it's, it's probably the most conservative solution.…Now I'll jump ahead to my solution and explain how I got there.…In the end I decided that I would create…a system that was a little bit more asymmetrical.…I moved the logo up to the upper right hand corner.…
I kept the letter in the right space, and there's a little…
- Deciding on the media for your message
- Defining your target audience
- Setting the budget
- Writing and placing copy
- Choosing paper and printing
- Formatting a brochure
- Designing letterhead, business cards, and envelopes
- Creating posters and media kits
- Designing specialty items like holiday cards
Skill Level Beginner
Foundations of Layout and Compositionwith Sean Adams1h 35m Beginner
Designing with Grids in InDesignwith Nigel French2h 12m Intermediate
1. Preparing to Design: Essential First Steps
2. Preparing to Design: Developing the Content
4. Stationery Systems
6. Folders and Media Kits
7. Promotional Pieces
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