Join Sean Adams for an in-depth discussion in this video Solution: Designing an announcement, part of Foundations of Layout and Composition: Marketing Collateral.
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…And now, here's my solution to the announcement challenge.…I started the same way that I started the letterhead, business…card, and envelope challenge, by creating multiple pages on a document.…This forces me, again, to do several variations,…and not to stop at the first one.…I placed the logo, and I added the…information that I have been given by my client.…Now, in this case, I start with the…most conservative layout, which is a centered, expected layout.…
Now, unfortunately, I can get this off the shelf anywhere.…So, I didn't feel like it was exciting enough.…I then thought, what if I tried an asymmetrical version?…And I moved the copy to the flush left and kept the logo on the right.…But even this, to me, still seemed a little dull and underwhelming.…So, I considered adding stripes on the…backside of the card in the corporate colors.…I did many more variations, until I finally reached my solution.…Which was to do the opposite of what was expected.…Rather than having a big logo, I decided to have giant copy.…
- Deciding on the media for your message
- Defining your target audience
- Setting the budget
- Writing and placing copy
- Choosing paper and printing
- Formatting a brochure
- Designing letterhead, business cards, and envelopes
- Creating posters and media kits
- Designing specialty items like holiday cards
Skill Level Beginner
Foundations of Layout and Compositionwith Sean Adams1h 35m Beginner
Designing with Grids in InDesignwith Nigel French2h 12m Intermediate
1. Preparing to Design: Essential First Steps
2. Preparing to Design: Developing the Content
4. Stationery Systems
6. Folders and Media Kits
7. Promotional Pieces
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