Join Sean Adams for an in-depth discussion in this video Solution: Designing an announcement, part of Layout and Composition: Marketing Collateral.
…And now, here's my solution to the announcement challenge.…I started the same way that I started the letterhead, business…card, and envelope challenge, by creating multiple pages on a document.…This forces me, again, to do several variations,…and not to stop at the first one.…I placed the logo, and I added the…information that I have been given by my client.…Now, in this case, I start with the…most conservative layout, which is a centered, expected layout.…
Now, unfortunately, I can get this off the shelf anywhere.…So, I didn't feel like it was exciting enough.…I then thought, what if I tried an asymmetrical version?…And I moved the copy to the flush left and kept the logo on the right.…But even this, to me, still seemed a little dull and underwhelming.…So, I considered adding stripes on the…backside of the card in the corporate colors.…I did many more variations, until I finally reached my solution.…Which was to do the opposite of what was expected.…Rather than having a big logo, I decided to have giant copy.…
- Deciding on the media for your message
- Defining your target audience
- Setting the budget
- Writing and placing copy
- Choosing paper and printing
- Formatting a brochure
- Designing letterhead, business cards, and envelopes
- Creating posters and media kits
- Designing specialty items like holiday cards
Skill Level Beginner
Designing with Grids in InDesignwith Nigel French2h 12m Intermediate
Graphic Design Foundations: Typographywith Ina Saltz2h 23m Beginner
1. Preparing to Design: Essential First Steps
2. Preparing to Design: Developing the Content
4. Stationery Systems
6. Folders and Media Kits
7. Promotional Pieces
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