Join Sean Adams for an in-depth discussion in this video Size, part of Foundations of Layout and Composition: Marketing Collateral.
…Like Goldilocks and the three bears, there are posters…that are too big, too small, and just right.…But how do you know what just right is?…Unfortunately, there's no set answer to this.…I can't tell you that the only kind of poster is 24 by 36.…The most important question to ask is, where will this poster be displayed?…This will help you decide, how much real estate space on a…wall the poster will use, and how far away the viewer will be.…
Secondly, how is it delivered?…If it sent through the postal service, does it fold into an existing envelope?…If it isn't folded, it requires a tube.…Tubes come in standard sizes.…So my poster should fit in one.…Big posters are wonderful.…I love visiting Europe, and seeing these amazing…giant posters on the streets and in the subway.…Here in the United States, billboards take on this function.…Posters tend to be limited to display cases, on construction…walls, on the office bulletin board, or college dorm room.…
This makes the giant six-foot poster fairly difficult to display.…
- Deciding on the media for your message
- Defining your target audience
- Setting the budget
- Writing and placing copy
- Choosing paper and printing
- Formatting a brochure
- Designing letterhead, business cards, and envelopes
- Creating posters and media kits
- Designing specialty items like holiday cards
Skill Level Beginner
1. Preparing to Design: Essential First Steps
2. Preparing to Design: Developing the Content
4. Stationery Systems
6. Folders and Media Kits
7. Promotional Pieces
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