Join Sean Adams for an in-depth discussion in this video Setting the budget, part of Foundations of Layout and Composition: Marketing Collateral.
…Years ago, someone very smart told me, every client has no money and no time.…In fact, it's true.…Nobody has ever called my firm and said, I've got…way too much money and all the time in the world.…Without getting too deep into the business issues.…When we are approached by a client, we…ask plainly, what is your budget for this project.…This isn't the same as asking how much do you make at a party.…It's business, and helps you do your job better.…
If I know the overall budget for a project, I can act accordingly.…I had a client who was opening a new restaurant.…He told us right away, I have no budget set for the marketing materials.…I have to do this, as cheaply as possible.…From this, we found a multitude of ways to save money.…In fact, we used it as a guide, and designed to take advantage…of cheap color copies, off the shelf materials, and bottom of the barrel paper.…There are so many ways to massage a budget.…If I have a $5,000 budget for printing and the…printing estimates come in at $7,000, I can do several things.…
- Deciding on the media for your message
- Defining your target audience
- Setting the budget
- Writing and placing copy
- Choosing paper and printing
- Formatting a brochure
- Designing letterhead, business cards, and envelopes
- Creating posters and media kits
- Designing specialty items like holiday cards
Skill Level Beginner
Foundations of Layout and Compositionwith Sean Adams1h 35m Beginner
Designing with Grids in InDesignwith Nigel French2h 12m Intermediate
1. Preparing to Design: Essential First Steps
2. Preparing to Design: Developing the Content
4. Stationery Systems
6. Folders and Media Kits
7. Promotional Pieces
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