Join Sean Adams for an in-depth discussion in this video Recap, part of Foundations of Layout and Composition: Marketing Collateral.
…We've covered a huge amount of material in this course.…They're big sweeping ideas and tiny details.…But that's what makes designers so rare, the ability…to juggle both of these at the same time.…We identified a wide variety of materials used…in marketing collateral, each with its own distinct issues.…The first step, as always, is defining the message.…Once that's been solidified, you need to know whom you…are talking to, and have a rough idea of some costs.…
After agreeing on a rollout plan, based on the…client needs, budget, and timeline, you can begin designing.…Start with a look and feel, give yourself a kit of parts.…A logo, color, typefaces, images, paper, and copy style.…But don't feel that everything needs to look identical.…They all need to share the same spirit and be proprietary to the client.…If the client needs a stationary system, begin designing with your kit of parts.…The letterhead, business card, envelopes and labels can…be as exciting or conservative as you want.…
As long as it supports the message already set.…
- Deciding on the media for your message
- Defining your target audience
- Setting the budget
- Writing and placing copy
- Choosing paper and printing
- Formatting a brochure
- Designing letterhead, business cards, and envelopes
- Creating posters and media kits
- Designing specialty items like holiday cards
Skill Level Beginner
Foundations of Layout and Compositionwith Sean Adams1h 35m Beginner
Designing with Grids in InDesignwith Nigel French2h 12m Intermediate
1. Preparing to Design: Essential First Steps
2. Preparing to Design: Developing the Content
4. Stationery Systems
6. Folders and Media Kits
7. Promotional Pieces
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