Join Sean Adams for an in-depth discussion in this video Printing issues for folders, part of Foundations of Layout and Composition: Marketing Collateral.
…Printing a pocket folder is deceivingly simple.…It looks like a nine by 12 rectangle.…So what's the big deal?…The reality is that it is at least 18 by 16 and contains multiple folds.…The good side is that they're not rare, and any…good printer will work with you to create something wonderful.…First, let's look at the pieces.…There is a front, back, spine, and pockets.…These fit on one sheet of paper and have score lines to create folds.…
The front usually contains the logo or name of the client.…You can print on one part of it, or over the entire surface.…You can emboss or deboss it.…Remember, this will be seen on the back side of the front panel.…The back can contain the name and address of the…client, continue the design from the front, or be blank.…The depth of the spine is determined by…the maximum amount of materials to be included.…There are usually two flaps, but there can be just one flap.…
I like these to be four inches tall.…I also will include diagonal slots to hold a business card.…If the flaps are too short, the contents will fall out.…
- Deciding on the media for your message
- Defining your target audience
- Setting the budget
- Writing and placing copy
- Choosing paper and printing
- Formatting a brochure
- Designing letterhead, business cards, and envelopes
- Creating posters and media kits
- Designing specialty items like holiday cards
Skill Level Beginner
Foundations of Layout and Compositionwith Sean Adams1h 35m Beginner
Designing with Grids in InDesignwith Nigel French2h 12m Intermediate
1. Preparing to Design: Essential First Steps
2. Preparing to Design: Developing the Content
4. Stationery Systems
6. Folders and Media Kits
7. Promotional Pieces
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