Join Sean Adams for an in-depth discussion in this video Printed swag, part of Foundations of Layout and Composition: Marketing Collateral.
…One of the best presentation tools for a new…logo is to place it on a piece of merchandise.…When we were designing the Oxygen Network identity, we had t-shirts…made with the new logo and handed them out at the presentation.…Seeing the logo on a physical item made it real and helped sell the idea.…Promotional merchandise or swag can be wonderful or awful.…There is a lot of stuff in the world and you need to ask yourself the question, are…you making more stuff that will end up in…a landfill or creating something that will be saved?…People invariably want their logo or message on a few things.…
A t-shirt, cap and mug.…These are good options if they're well…designed and something a recipient will actually use.…The baby doll t-shirt in extra small will be wasted on the 6', 200 pound man.…Before deciding what merchandise to create, I explore…the options best suited to the client's message.…When we designed items for the Sundance Film Festival, we moved…towards items that would be useful in the snowy mountains of Utah.…
- Deciding on the media for your message
- Defining your target audience
- Setting the budget
- Writing and placing copy
- Choosing paper and printing
- Formatting a brochure
- Designing letterhead, business cards, and envelopes
- Creating posters and media kits
- Designing specialty items like holiday cards
Skill Level Beginner
Foundations of Layout and Compositionwith Sean Adams1h 35m Beginner
Designing with Grids in InDesignwith Nigel French2h 12m Intermediate
1. Preparing to Design: Essential First Steps
2. Preparing to Design: Developing the Content
4. Stationery Systems
6. Folders and Media Kits
7. Promotional Pieces
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