Join Sean Adams for an in-depth discussion in this video Media kit, part of Layout and Composition: Marketing Collateral.
…As we discussed before, a Media Kit is just a fancy way…of talking about a set of materials that explains who you are.…It doesn't require a press agent or ad agency and…you don't need to send it to Vanity Fair or CNN.…The Media Kit talks more about a collection…of media that you combine to tell a story.…Typically, a good collection includes a…cover letter that serves as an introduction.…A fact sheet that highlights the most pertinent information,…such as company mission, size, location, notable successes, and people.…
A brochure or booklet about the company.…A press release, if there is information that is news worthy.…Images of recent, or notable projects.…And, a business card.…Off the shelf and careless is the biggest error made when compiling the media kit.…Getting a form letter and a batch of wrinkled materials…is the best way to say, I don't care about you.…Make the cover letter personal.…Add a hand written note.…Explain why you're sending the media kit.…If you add a press release, and the recipient is someone in the…
- Deciding on the media for your message
- Defining your target audience
- Setting the budget
- Writing and placing copy
- Choosing paper and printing
- Formatting a brochure
- Designing letterhead, business cards, and envelopes
- Creating posters and media kits
- Designing specialty items like holiday cards
Skill Level Beginner
Designing with Grids in InDesignwith Nigel French2h 12m Intermediate
Graphic Design Foundations: Typographywith Ina Saltz2h 23m Beginner
1. Preparing to Design: Essential First Steps
2. Preparing to Design: Developing the Content
4. Stationery Systems
6. Folders and Media Kits
7. Promotional Pieces
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