Join Sean Adams for an in-depth discussion in this video Media kit, part of Foundations of Layout and Composition: Marketing Collateral.
…As we discussed before, a Media Kit is just a fancy way…of talking about a set of materials that explains who you are.…It doesn't require a press agent or ad agency and…you don't need to send it to Vanity Fair or CNN.…The Media Kit talks more about a collection…of media that you combine to tell a story.…Typically, a good collection includes a…cover letter that serves as an introduction.…A fact sheet that highlights the most pertinent information,…such as company mission, size, location, notable successes, and people.…
A brochure or booklet about the company.…A press release, if there is information that is news worthy.…Images of recent, or notable projects.…And, a business card.…Off the shelf and careless is the biggest error made when compiling the media kit.…Getting a form letter and a batch of wrinkled materials…is the best way to say, I don't care about you.…Make the cover letter personal.…Add a hand written note.…Explain why you're sending the media kit.…If you add a press release, and the recipient is someone in the…
- Deciding on the media for your message
- Defining your target audience
- Setting the budget
- Writing and placing copy
- Choosing paper and printing
- Formatting a brochure
- Designing letterhead, business cards, and envelopes
- Creating posters and media kits
- Designing specialty items like holiday cards
Skill Level Beginner
Foundations of Layout and Compositionwith Sean Adams1h 35m Beginner
Designing with Grids in InDesignwith Nigel French2h 12m Intermediate
1. Preparing to Design: Essential First Steps
2. Preparing to Design: Developing the Content
4. Stationery Systems
6. Folders and Media Kits
7. Promotional Pieces
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