Join Sean Adams for an in-depth discussion in this video Making information accessible, part of Foundations of Layout and Composition: Marketing Collateral.
…When I was in design school, I…spent an entire term learning about information design.…Now you may think, how can that…be too complicated, isn't it just train schedules?…But the fact of the matter is that there are as many…ways to design information as there is any other option in graphic design.…Most brochures exist to present a message and information.…Whether that is time tables, rates, styles, or lists,…the reader needs to access that information clearly and quickly.…
The number one culprit of hard to understand information is tiny type.…I know it looks nice, but if the reader…can't see it without a magnifying glass, it fails.…The second culprit is confused hierarchy.…This happens when every type of information is treated with the…same priority, and I can't discern the different kinds of content.…I'm a firm believer in making information as clear as possible.…There are a few ways to do this.…First, work with a consistent grid.…
Second, maintain a typographic system.…Headlines are always the same, times are treated consistently, and places, another.…
- Deciding on the media for your message
- Defining your target audience
- Setting the budget
- Writing and placing copy
- Choosing paper and printing
- Formatting a brochure
- Designing letterhead, business cards, and envelopes
- Creating posters and media kits
- Designing specialty items like holiday cards
Skill Level Beginner
Foundations of Layout and Compositionwith Sean Adams1h 35m Beginner
Designing with Grids in InDesignwith Nigel French2h 12m Intermediate
1. Preparing to Design: Essential First Steps
2. Preparing to Design: Developing the Content
4. Stationery Systems
6. Folders and Media Kits
7. Promotional Pieces
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