Join Sean Adams for an in-depth discussion in this video Letterhead, part of Foundations of Layout and Composition: Marketing Collateral.
…The letterhead is the voice of the client in physical form.…It's amazing how many variations can be created…with just a logo, contact information and a letter.…The point here is to create that voice, that represents the client best.…First and foremost the letterhead's job is, you guessed it, be a letter.…This may seem obvious.…But I've seen some solutions that leave no space for the actual letter.…A letter head is 8-1/2" x 11" in the United States.…It will contain the company logo, the company legal…name, full address, telephone number, fax number and website address.…
In some instances, additional offices, or a…list of partners or donors might be added.…If I have a set of identity guidelines, I'll follow that.…I add the items and look at possible layout options.…I like to do this in a program such as Adobe…In Design that gives me the option to add many pages.…We'll also add a fake letter.…The letterhead will have one when it's used and…this helps me work with the design as a whole.…Most business correspondents will have a date, the name and address…
- Deciding on the media for your message
- Defining your target audience
- Setting the budget
- Writing and placing copy
- Choosing paper and printing
- Formatting a brochure
- Designing letterhead, business cards, and envelopes
- Creating posters and media kits
- Designing specialty items like holiday cards
Skill Level Beginner
Foundations of Layout and Compositionwith Sean Adams1h 35m Beginner
Designing with Grids in InDesignwith Nigel French2h 12m Intermediate
1. Preparing to Design: Essential First Steps
2. Preparing to Design: Developing the Content
4. Stationery Systems
6. Folders and Media Kits
7. Promotional Pieces
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