Join Sean Adams for an in-depth discussion in this video Impact, part of Foundations of Layout and Composition: Marketing Collateral.
…The worst crime you can commit in design is being dull.…A dull brochure just takes up space.…If the reader doesn't pick it up, spend time with it, and read it, it fails.…I've heard some designers say that a brochure can't have impact because…they're small and need to convey a lot of information in limited space.…Frankly, to me, that's just plain hogwash.…Like anything you design, a brochure can be easily forgotten or coveted and saved.…The usual suspects when making a piece…with impact are color, scale, content, and format.…
A fluorescent pink brochure will be noticed more than the beige one.…A cover that uses the imagery or copy in an unexpected scale works.…A brochure with one giant compelling word or a strong image can get my attention.…Or something with a unique size or binding method may succeed.…Now, obviously, I can't make every brochure fluorescent…pink with a bright pattern on the cover.…There are times when a more subtle or classical approach is needed.…But that doesn't mean dull.…If I have a client that wants a classical…
- Deciding on the media for your message
- Defining your target audience
- Setting the budget
- Writing and placing copy
- Choosing paper and printing
- Formatting a brochure
- Designing letterhead, business cards, and envelopes
- Creating posters and media kits
- Designing specialty items like holiday cards
Skill Level Beginner
Foundations of Layout and Compositionwith Sean Adams1h 35m Beginner
Designing with Grids in InDesignwith Nigel French2h 12m Intermediate
1. Preparing to Design: Essential First Steps
2. Preparing to Design: Developing the Content
4. Stationery Systems
6. Folders and Media Kits
7. Promotional Pieces
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