Join Sean Adams for an in-depth discussion in this video Holiday cards, part of Foundations of Layout and Composition: Marketing Collateral.
…My grandmother was one of those people that…shops for birthdays and holidays all year round.…I, on the other hand, am one of those people that is running…around at the last minute, right before the holiday, looking for the perfect gift.…My clients tend to be more like me than my grandmother.…And they're the ones usually calling in the middle of…November saying, how fast can we get that holiday card?…I have two options.…I can work diligently and be ready with a…solution within a week, or I can suggest we…switch to a New Years card, and if it's…too late for that, Valentine's day is around the corner.…
A holiday card doesn't apply to only Christmas or Hanukkah.…In fact, I prefer to send a card on another holiday such as, the…4th of July, when the chances of it being lost in the shuffle are less.…Holiday cards, like announcements, can be designed in multiple formats or sizes.…They usually fall into the same standard envelope sizes…to prevent additional postage cost for odd or oversized envelopes.…The holiday card is a place to work with…
- Deciding on the media for your message
- Defining your target audience
- Setting the budget
- Writing and placing copy
- Choosing paper and printing
- Formatting a brochure
- Designing letterhead, business cards, and envelopes
- Creating posters and media kits
- Designing specialty items like holiday cards
Skill Level Beginner
Foundations of Layout and Compositionwith Sean Adams1h 35m Beginner
Designing with Grids in InDesignwith Nigel French2h 12m Intermediate
1. Preparing to Design: Essential First Steps
2. Preparing to Design: Developing the Content
4. Stationery Systems
6. Folders and Media Kits
7. Promotional Pieces
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