Join Sean Adams for an in-depth discussion in this video Grids, part of Foundations of Layout and Composition: Marketing Collateral.
…In my previous course, Foundations of Layout,…I talk about the importance of grids.…In the world of brochures, this couldn't be more true.…Now, to recap and set aside any pre-conceived notions, a grid on a…brochure is not a restriction that will lead to dull and rigid design.…The grid is an underlying structure that maintains a sense of unity.…This allows you to have more freedom.…If all the elements are flying all over, and nothing…is consistent, the viewer will end up confused and probably frustrated.…
A grid keeps us in check.…Since brochures are many sizes and formats, there are several…approaches to a grid that will work with your particular project.…The common aspect will be a fact that a brochure has…limited space to convey a message, unlike a book or longer publication.…This challenge is often solved with a simpler grid.…One or two columns with a minimal amount of hang lines works well.…A grid that has too many columns or is too complex…will create that jumbled and chaotic effect that we're trying to avoid.…
- Deciding on the media for your message
- Defining your target audience
- Setting the budget
- Writing and placing copy
- Choosing paper and printing
- Formatting a brochure
- Designing letterhead, business cards, and envelopes
- Creating posters and media kits
- Designing specialty items like holiday cards
Skill Level Beginner
Foundations of Layout and Compositionwith Sean Adams1h 35m Beginner
Designing with Grids in InDesignwith Nigel French2h 12m Intermediate
1. Preparing to Design: Essential First Steps
2. Preparing to Design: Developing the Content
4. Stationery Systems
6. Folders and Media Kits
7. Promotional Pieces
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