Join Sean Adams for an in-depth discussion in this video Format, part of Foundations of Layout and Composition: Marketing Collateral.
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…A brochure is a fairly catch-all term.…It can be a four by nine accordion folded…object, a large broad side, or a multi-page document.…The most important thing to remember is to separate it from the junk.…Consider this.…When I get home after a long day and am faced with a pile of…junk mail, menus from local restaurants, and fliers…from the grocery store, I throw everything out.…Unless something stands out as unique or special, out it goes.…
In this instance, size matters.…Something that isn't 8.5 by 11 or the size of…a number ten business envelope will stay on my desk longer.…A good rule in design is to stay away from the expected and ordinary.…Anything that doesn't get lost with the rest…of the ordinary format sizes has an advantage.…Even shaving one half of an inch off a side, makes a difference.…There will always be multiple factors that point to the appropriate format.…How much and what kind of information is there?…Does it mail or is it handed out?…What is the budget?…How is the brochure used?…One brochure may work perfectly on a refrigerator door,…
- Deciding on the media for your message
- Defining your target audience
- Setting the budget
- Writing and placing copy
- Choosing paper and printing
- Formatting a brochure
- Designing letterhead, business cards, and envelopes
- Creating posters and media kits
- Designing specialty items like holiday cards
Skill Level Beginner
Foundations of Layout and Compositionwith Sean Adams1h 35m Beginner
Designing with Grids in InDesignwith Nigel French2h 12m Intermediate
1. Preparing to Design: Essential First Steps
2. Preparing to Design: Developing the Content
4. Stationery Systems
6. Folders and Media Kits
7. Promotional Pieces
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