Join Craig Smallish for an in-depth discussion in this video Exploring with thumbnails, part of Designing a Print Ad.
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…One of the great benefits to producing thumbnail…sketches is to explore and experiment with your ideas.…A kind of brainstorming through picture making.…And like brainstorming, the more you do, the more ideas you'll have to…choose from, and the greater the likelihood…you'll come up with some great designs.…Even if you're working on a project, and right out of the…box, you're absolutely convinced, you have the very best solution in hand.…It's still really important to produce additional thumbnails.…It's vital to do this, for several reasons.…
First, by rough sketching more, you'll be able…to explore other solutions to your perfect idea.…And those alternatives might just turn out to be improvements on the original.…Second, in your quest to produce thumbnail variations, there are…times when an entirely new even greater idea is spawned.…Third, when you produce thumbnail images, those little pictures…will help you communicate your rough idea to other people.…Collaborating with other folks is a huge part of the creative process.…
- Establishing the campaign message
- Developing your first ad concepts
- Creating thumbnail sketches
- Choosing the best media to convey your message
- Managing contrast in a composition
- Refining ad layouts
- Preparing a print ad presentation for clients
Skill Level Beginner
Developing Ideas and Design Conceptswith Craig Smallish1h 39m Appropriate for all
Foundations of Layout and Compositionwith Sean Adams1h 35m Beginner
1. The Power of a Well-Composed Ad Design
2. Establishing the Foundation: The Client Brief
What's the message?2m 53s
3. Great Ad Designs Begin with Great Concepts
4. Creating Thumbnail Layouts
5. The Best Choice of Media to Communicate the Message
6. Putting It All Together
7. Refining the Layout
8. Developing the Final Comp
9. The Pitch/Client Presentation
Presenting to the client4m 6s
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