Join Sean Adams for an in-depth discussion in this video Envelopes, part of Foundations of Layout and Composition: Marketing Collateral.
…The world of envelopes is a scary and daunting place to go.…There are multiple sizes.…Some are converted.…Some are off the shelf.…And the U.S. postal service has a long list of regulations.…But there's nothing better for a designer than a good challenge.…Envelopes are not the place to be overly creative with sizes and shapes.…The postal service uses a mechanized system for…sorting, and odd shapes and sizes can create problems.…When that happens, the envelopes come back to…you and don't manage to reach the recipient.…
Or your client may incur higher postage costs.…Now, even though there are a multitude of options in…the envelope world, stationery systems typically utilize only a few.…Most letters fit into a commercial number ten envelope.…This is four and one eighths inch by nine and a half inches.…In some instances, there may be a window envelope.…These are the ones that have the…window opening, revealing the recipient's name and address.…Commercial number ten envelopes can be specified with a square or pointed flap.…
- Deciding on the media for your message
- Defining your target audience
- Setting the budget
- Writing and placing copy
- Choosing paper and printing
- Formatting a brochure
- Designing letterhead, business cards, and envelopes
- Creating posters and media kits
- Designing specialty items like holiday cards
Skill Level Beginner
Foundations of Layout and Compositionwith Sean Adams1h 35m Beginner
Designing with Grids in InDesignwith Nigel French2h 12m Intermediate
1. Preparing to Design: Essential First Steps
2. Preparing to Design: Developing the Content
4. Stationery Systems
6. Folders and Media Kits
7. Promotional Pieces
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