Join Sean Adams for an in-depth discussion in this video Email blasts, part of Foundations of Layout and Composition: Marketing Collateral.
…For years, I remained a purist…in the discussion between digital versus physical.…I believe that holding something in the hands…has much more power than purely a digital solution.…An email blast, however, is a very good…solution to get out timely and immediate information efficiently.…Before beginning to design the email blast, make…sure you have a good list of contacts.…It's better to have fewer email addresses that are…correct than a giant batch that might be right.…
In terms of layout, there are many options,…but there are a few rules to remember.…First, less is more.…People won't read long paragraphs.…Keep the information to a few key sentences that hit the…point and provide a link for additional information on the client's website.…Second, use images, if there is a new product or project, show it.…An image is a great lead in to the text.…Third, keep it simple.…
I like to stay with one size of body copy, and one size of headlines.…This is a fast read.…If it looks too complex, the recipient won't bother to take time with it.…
- Deciding on the media for your message
- Defining your target audience
- Setting the budget
- Writing and placing copy
- Choosing paper and printing
- Formatting a brochure
- Designing letterhead, business cards, and envelopes
- Creating posters and media kits
- Designing specialty items like holiday cards
Skill Level Beginner
Foundations of Layout and Compositionwith Sean Adams1h 35m Beginner
Designing with Grids in InDesignwith Nigel French2h 12m Intermediate
1. Preparing to Design: Essential First Steps
2. Preparing to Design: Developing the Content
4. Stationery Systems
6. Folders and Media Kits
7. Promotional Pieces
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