Join Sean Adams for an in-depth discussion in this video Email blasts, part of Layout and Composition: Marketing Collateral.
…For years, I remained a purist…in the discussion between digital versus physical.…I believe that holding something in the hands…has much more power than purely a digital solution.…An email blast, however, is a very good…solution to get out timely and immediate information efficiently.…Before beginning to design the email blast, make…sure you have a good list of contacts.…It's better to have fewer email addresses that are…correct than a giant batch that might be right.…
In terms of layout, there are many options,…but there are a few rules to remember.…First, less is more.…People won't read long paragraphs.…Keep the information to a few key sentences that hit the…point and provide a link for additional information on the client's website.…Second, use images, if there is a new product or project, show it.…An image is a great lead in to the text.…Third, keep it simple.…
I like to stay with one size of body copy, and one size of headlines.…This is a fast read.…If it looks too complex, the recipient won't bother to take time with it.…
- Deciding on the media for your message
- Defining your target audience
- Setting the budget
- Writing and placing copy
- Choosing paper and printing
- Formatting a brochure
- Designing letterhead, business cards, and envelopes
- Creating posters and media kits
- Designing specialty items like holiday cards
Skill Level Beginner
Designing with Grids in InDesignwith Nigel French2h 12m Intermediate
Graphic Design Foundations: Typographywith Ina Saltz2h 23m Beginner
1. Preparing to Design: Essential First Steps
2. Preparing to Design: Developing the Content
4. Stationery Systems
6. Folders and Media Kits
7. Promotional Pieces
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